Leipzig

Mathias Malellari is a design engineer working on agentic marketing, designing and building automations for marketing and sales teams. In his spare time, he builds little apps.

Tags

A badge photo or voice note from the booth becomes a CRM contact with an owner, and that salesperson hears about it in minutes.How it works → MM-100trade fair lead pipeline MM-101loreai A photo of a paper invoice becomes a checked, filed record with a receipt back to the sender.How it works → MM-102invoice intake Name a brand and get a full competitor report: who they really compete with, what those competitors do, and where the brand can win.How it works → MM-103competitor dna A frame from the PremiumBeat motion piece MM-104motion · premiumbeat Customers get answers from the help centre in seconds, and anything the bot can't solve becomes a ticket for a human.How it works → MM-105ai support bot Dearest: It writes back. MM-106dearest One topic in, one finished article out, written by ten agents in sequence.How it works → MM-107blog writing system MM-108loreai · social film People request free trade-fair tickets in a form and get their codes by email within minutes, without a ticketing provider.How it works → MM-109ticket code sender A frame from Journey in the loop MM-110motion · journey in the loop A voice note on Telegram becomes a blog post, a LinkedIn post, an image or a video.How it works → MM-111ai marketing team DS5 mapper icon MM-112ds5 mapper A chat message becomes a finished short video in a shared folder.How it works → MM-113video automation agent A frame from Cutting Edge MM-114motion · cutting edge A frame from Ancient MM-115motion · ancient A frame from Sun & Moon MM-116motion · sun & moon A frame from Sword & Snake MM-117motion · sword & snake A frame from Abstract MM-118motion · abstract delivery

[ Lab ]

Small toys my first agent built in early 2026. Open any of them.

Simulations

  1. Cloth physicsFabric that tears, with wind and stress lines
  2. Boid flockingA swarm from three simple rules
  3. Fluid dynamicsDye, diffusion and flow you can push around
  4. Particle lifeSpecies that attract and repel until an ecosystem appears
  5. Particle universe2,000 particles: attract, repel, vortex, orbit
  6. Orbital sandboxN-body gravity with trails and collisions
  7. Game of LifeConway's automaton with a pattern library
  8. Cellular automataAll 256 elementary rules
  9. Reaction diffusionTuring spirals and mazes on the GPU
  10. Wave interferencePlace emitters and watch the patterns
  11. Echo chamberHow recommendation loops flatten opinions

Visualization

  1. Strange attractorsLorenz, Rössler, Chen and Halvorsen in 3D
  2. Fourier epicyclesDraw a shape, circles rebuild it
  3. Fractal explorerMandelbrot, Julia, Burning Ship, infinite zoom
  4. VoronoiFour distance metrics and a stained glass mode
  5. Generative artFlow fields with PNG export
  6. RaymarchingEditable shaders and signed-distance scenes
  7. Growth curvesExponential against sigmoid
  8. Neural network playgroundDecision boundaries forming as it learns

Marketing tools

  1. A/B test calculatorSignificance, Bayesian odds and sample size
  2. Headline analyzerScores a headline's structure and pull
  3. Readability analyzerGrade level and a sentence heatmap
  4. QR studioStyled QR codes with SVG export
  5. Shop auditQuick SEO and content audit of a page

Sound

  1. Synth labTwo oscillators, filter and effects, play it with your keyboard

[ Earlier projects ]

Projects and automations from the 2026 archive.

2026 archive
  1. VibeMatcher v2.0Audio analysis with beat sync and music selection.
  2. HubSpot Content PipelineResearch, writing and review for HubSpot content.
  3. Video Generation PipelineReddit posts turned into scripts and short videos.
  4. Soul Backup SystemMemory and project files backed up every 30 minutes.

Log

2026

  1. Dearest, an iPad diary that writes back. · App
  2. Released DS5 mapper for free. · Tool

2025

  1. Started loreai. Version control was a phone alarm every 30 minutes and a copied folder. · App

2023

  1. Motion design pieces. · Motion

[ Work with me ]

Automations for marketing and sales teams: lead routing, CRM, content, support.

[ Contact ]

Sent. I'll reply to the email you provided.

Didn't send: enter a valid email address.

Didn't send: message needs 10 to 5000 characters.

Didn't send: name must be 100 characters or fewer.

Didn't send: message has more than 5 links.

Didn't send: contact form isn't configured yet.

Didn't send: the email service could not send your message.

Didn't send: message is too large.

Didn't send: the request could not be read.

Didn't send: use the contact form to send a message.

Didn't send: open the contact form on this site.

Didn't send: too many messages. Please try again in 10 minutes.

Didn't send: use the contact form to send a message.

[ Books I come back to ]

Design

  1. Grid Systems in Graphic DesignJosef Müller-Brockmann · 1981
  2. TypographieEmil Ruder · 1967
  3. Graphic Design ManualArmin Hofmann · 1965
  4. Designing ProgrammesKarl Gerstner · 1964
  5. The New TypographyJan Tschichold · 1928
  6. Thoughts on DesignPaul Rand · 1947
  7. The Elements of Typographic StyleRobert Bringhurst · 1992
  8. Design as ArtBruno Munari · 1966
  9. Vision in MotionLászló Moholy-Nagy · 1947
  10. Meggs' History of Graphic DesignPhilip Meggs · 1983
  11. Penguin by DesignPhil Baines · 2005
  12. NASA Graphics Standards ManualDanne & Blackburn · 1975
  13. EmigreIssues 1 to 69 · 1984 to 2005

Annuals

  1. Annual of Advertising ArtArt Directors Club · 36 volumes · 1921 to 1982

Advertising

  1. Scientific AdvertisingClaude Hopkins · 1923
  2. Reality in AdvertisingRosser Reeves · 1961
  3. Confessions of an Advertising ManDavid Ogilvy · 1963
  4. Ogilvy on AdvertisingDavid Ogilvy · 1983
  5. Hey, Whipple, Squeeze ThisLuke Sullivan · 1998
  6. Made to StickChip and Dan Heath · 2007

Story and film

  1. PoeticsAristotle
  2. The Philosophy of CompositionEdgar Allan Poe · 1846
  3. The Art of Dramatic WritingLajos Egri · 1946
  4. StoryRobert McKee · 1997
  5. Sculpting in TimeAndrei Tarkovsky · 1986
  6. In the Blink of an EyeWalter Murch · 1995
  7. Timing for AnimationHarold Whitaker and John Halas · 1981

[ Elsewhere ]

LabSmall toys Motion2023 GitHubMathiasMl

Serial
Year
Tags